‘Appello Grabs the Headlines’ by Ivor Casey

IN late 2012 I established Appello Press as the means in which to self publish my own book, Elvis and Ireland and to subsequently continue as a publishing house, with an aim to support young aspiring Irish writers. Appello Press is completely independent, without any financial backing beyond my own financial input. It was purely established out of a love of literature and from an understanding of how many writers with tremendous passion and integrity often get overlooked in the business.

Appello Press has spent its first two years in operation promoting its very first work Elvis and Ireland, written by myself, and has managed to grab some significant headlines. Elvis and Ireland has earned rave reviews from journalists around the country with features by Eamonn McCann in Hot Press and Barry Egan in The Sunday Independent as well as substantial and positive features in Cork’s The Evening Echo and Southern Star, The Westmeath Independent, Dun Laoghaire Gazette, Southside People, The Donegal Democrat and Waterford Today. Release of this book has also spread to hardcopy and online publications in Britain, Spain, Portugal, Germany, Memphis and New York. Elvis and Ireland has gained widespread attention through shows such as RTE’s The Ryan Tubridy Show, The Ronan Collins Show and The Late Date. As a first time author, I was also fortunate to secure appearances on TV3’s The Morning Show, Newstalk FM’s Sean Moncrieff show, RTE’s The Mooney Show, Radio Nova, Dublin South FM, Dublin City FM, LMFM, Midlands 103 FM’s Art Show and Spain’s iTalk FM.

Elvis and Ireland received its official launch in May 2013 with the book being launched and endorsed by Barry Devlin of legendary Celtic Rock Group ‘Horslips’ who called it “a terrific read with fascinating research”. Also, in attendance at the launch was artist, writer and broadcaster Don Conroy, Hollywood animator and director Jimmy Murakami, documentary maker Sé Merry Doyle and art curator Tony Strickland. International superstar Bono of U2, in a separate meeting with myself, gave his thumbs up for the book stating that he was “delighted to be part of the whole thing”. Appello Press has worked vigorously to secure publicity and widespread attention for its first publication and plans to work with the same tenacity on all its future projects.

A new and début poetry collection published by Appello Press, entitled Photons by Dalkey writer Peter Donnelly was officially launched in April 2014 by author and playwright, Professor Frank McGuinness. The launch took place at the UCD Campus Bookshop with a large crowd including poet Harry Clifton all out to greet the author and join in the support for the publication. Photons is noteworthy for including the first ever English translation of Dante’s Canto X, which gained the book a mention in the lecture halls of the City University of New York. Recognised for his significant talents, Peter Donnelly’s poetry collection has also been specially selected for the UCD James Joyce Library Special Collections, where Appello Press is proud to see a first edition of Photons sit among the first editions of works by legendary greats such as W.B. Yeats.

During his speech, McGuinness stated, “What dexterity of meters there is in it, what splendid sensitivity to the strange changes of the natural world. What sheer delight in the diversity of themes and the diversity of tones, giving this verse its voice, a voice that is already sounding its sureness of identity. A voice capable of characterising its deeper self and finding in that depth much to fear and much to identify”.

Appello Press has worked determinedly to secure attention for Photons, with achievements including front page coverage on the Dun Laoghaire Gazette, a feature in the Southside and Northside People and the Westmeath Independent, as well as the surprisingly difficult to enter, Dalkey Community News. Peter was featured as a guest on ‘Bookbound’ with Paul O’Doherty on Dublin City FM and has had reviews and features on Headstuff.org and Writing.ie. Appello recorded and edited a video of the book launch, which is available to view on YouTube for publicity and posterity. We also captured and produced a wide variety of photographs from the launch, and another reading and signing at the Dalkey Ladies Club, all adding to the publicity and posterity which places the author and their work on a platform.

As was the case with Elvis and Ireland every major arts programme and journal was pursued, with all press releases highlighting the special and original angles of these books and the authors behind them, as well as the ambition of Appello Press to make a stand in supporting young, aspiring talents who exhibit unique qualities.

In addition to the impassioned task of gaining vital media coverage to raise awareness for the authors and their books, is the attempt to get bookshops to stock the publications. In usual circumstances the publications of an independent publisher would be placed last for consideration and in many cases be rejected because of not being listed with wholesalers. Nonetheless, as was the case of securing publicity, Appello worked arduously to have Elvis and Ireland stocked with Easons, Ireland’s largest wholesaler and bookshop chain. Other independent stores who showed their support to an independent publisher included Tower Records, Celtic Note, Coleman Quirke and in the case of Photons and with the help of its author, Books Upstairs, The Company of Books and the UCD Campus Bookshop. Both Elvis and Ireland and Photons are available to buy on Amazon online stores across the world (See links below).

Appello Press hopes to continue as a means to support new, aspiring and upcoming talent. In addition Appello Press has now branched into self publishing in which people can hire our services to make their dreams become a reality. Appello has also now begun to focus on digital marketing and with the previous successes with promotion, such as achieving a 4,000 plus Facebook following for Elvis and Ireland, intends to grow and expand in this area. So far Appello has successfully helped visual artists with their exhibitions, as well as setting out a profile and beginning their platform in the art world. For more information keep an eye on our ‘Digital Marketing’ section at www.appellopress.com

“Elvis and Ireland” is available across the world from Amazon in both paperback and Kindle format and can also be purchased through America’s Barnes and Noble online store. (RRP€14.99)

“Photons” is available across the world from Amazon in paperback and can also be purchased through America’s Barnes and Noble online store.

• Ivor Casey

‘Leo and the Literary Legend’ by Ivor Casey

HE was once confronted on the street for bringing ‘that pornographer into Mullingar’. An attack on Joycean scholar and writer Leo Daly, who passed away recently at the age of 90.  He had experienced this attack simply for linking the story of the literary giant, James Joyce, to the Westmeath town, through his book, James Joyce and The Mullingar Connection. A book, which printed in 1975, both linked the work of a highly respected literary legend to a small rural town and brought the knowledge and works of Joyce to a wider audience.

A native of Mullingar, Leo Daly is one of Co. Westmeath’s great writers and historians. Spanning over 30 years his writings have included fiction and non-fiction publications, magazine features and essays, covering many aspects of Irish heritage, literature and local history, often relevant to places such as Mullingar and The Aran Islands.

Up until his passing, Leo resided in his home town of Mullingar, a resident of St. Clair’s Nursing Home and remained an active writer. It was here I met him a few months ago before going for lunch, as I set out to conduct an interview with him about his life and career. As we walked into the Bloomfield Hotel, not far from where he lived, I asked him of the influences on his writing career. He told me, ‘the major influence on my venture into writing was my interest in places such as Aran which had been successfully portrayed by Synge and others in the native language’. The Aran Islands clearly held a place in Leo’s heart as he would go on to write extensively on the history and people of this part of Ireland in both fiction and non-fiction terms, through a series of short stories and books, including Oileáin Árann and The Rock Garden.

Leo was educated at St. Marys College in Mullingar. He later studied drama writing under the British drama league and studied photography at the Agfa school of photo-journalism in Kent, England. He was one of the founding members of the Mullingar Little Theatre and has acted in and produced numerous plays, including Ghosts Strike Back which he wrote commemorating James Joyce and was performed at the Mullingar Arts Centre.

Leo has also produced pantomimes, has contributed photographs to American and Irish publications and has written drama criticisms for various newspapers, both regional and national. Having retired early from psychiatric nursing, Leo Daly followed a career as a writer, photojournalist and editor and has had his work aired on Radio Éireann and was a regular contributer to the famous Sunday Miscellany programme. As well as highlighting James Joyce’s relevance to Mullingar and surrounding areas in various publications, Leo has also told the story of the 7th Century Saint, Colmán of Lynn in the book The Life of  Colmán of Lynn.

Sitting down in the lounge of the Hotel we looked out across Lough Ennell, which fills the panoramic view from where we were seated. A lake with its own literary history, as it is noted as the influence for Jonathan Swift’s Gullivar’s Travels and the story about the people of Lilliput. I continued to ask Leo who he would consider his favourite writer. Leo explained, ‘my favourite writers are those who portray a visual concept rather than those who portray the metaphysical and historical interests of the writer’. Leo then added, ‘James Joyce is concerned with both in his writings and exploits a greater and broader canvas than others, thereby attracting a wider readership’.

Staying on the area of Joyce I asked of his attraction to Joyce’s work and what the inspiration was to produce such a unique book as James Joyce and The Mullingar Connection. ‘My main attraction to Joyce was his versatility, mainly a feature of his early works’ he stated. Leo continued to explain, ‘This feature of Joyce’s writing attracted me to Joyce, leading me to explore an area of Ireland already familiar to me and to an equal extent people and characters I was already familiar with. Thus the characters which Joyce introduced in his Epiphanies were those of the town I lived in’. In regard to the book itself, I was told, ‘Although the book was not well received at the time of its publication, especially by academics, it gained a readership and importance as source material’.

Despite Leo’s feeling that it was not well received, since it was published Leo and this particular book have gained a positive mention in the noted reference book Recent Research On Anglo Irish Writers by Richard J. Finneran. On asking him what was a highlight of his career, Leo smiled as he thought back to the time he was especially invited to give a reading of his paper, James Joyce in the Cloak of St. Patrick at the James Joyce Symposium in Zurich. It was also here, he told me, that he had the delight to meet and interview the American author Marilyn French who had written, The Book As World: James Joyce’s Ulysses.

Having connected a highly respected literary figure with a rural town, it can be found that Leo has contributed to bringing vibrancy and culture to the town of Mullingar. I asked if locals have taken note of this enough but Leo suggested that ‘Mullingar has still to give Joyce an honourable place in the town’s literary acclaim’. Once again we looked out across Lough Ennell and its enchanting illumination of the landscape. Looking beyond the lake, Leo directed me towards the hill of Uisneach, which was the setting for part of Joyce’s Finnegans Wake, informing me of one of the many connections between Joyce and the midlands. I asked Leo why he thinks Joyce may have been drawn to the midlands and he suggested, ‘the midlands are the centre of Ireland and to him would have been the centre of the Universe’.

In more recent years, to add to his various talents and literary skills Leo Daly has produced a collection of poetry which was exhibited in St. Claire’s Nursing Home. With an emphasis on humour with witty and honourable descriptions of the staff at the home and descriptions of life as it then stood for the writer, his introductory collection of works were funny and insightful. They combined the natural desire to make you laugh and to make you think. Leo only began writing poetry recently and hopefully this work will eventually get a full publication, adding to his great body of literature.

As a passionate and devoted writer, Leo refused to be idle as he had recently completed writing a new play, which he had been working on for the past decade. Titled, The Jealous Wall, which was the name given to the mock ruin of a castle at Belvedere House in Mullingar, to divide rivalling brothers, this ‘Wall’ encompasses a true story which has now been dramatised by Leo. He described the inspiration for this new play, saying, ‘the story of “The Jealous Wall”, exploiting as it does the history of Lady Mary Rochfort’s conjugal imprisonment by her husband for almost thirty years, is an excellent portrayal of the “Gothic Grotesque”. The fact that the artefacts are still above ground and visible today lends a reality which is seldom encountered today’.

He told me he would be happy to have this drama performed on radio, not only because getting a stage produced play can be quite difficult, but because a lot of it may be better suited to radio. With this project being his most recent endeavour, I dared to ask him what was next after this and if he had any further aspirations and ideas on his mind. He responded, ‘Unfortunately no, time has overtaken my hope of further accomplishments. I can only hope for the best’. Nonetheless Leo has now behind him a fascinating body of work. It could be said that Leo is a writer not fully appreciated in his time but who will certainly go down as one of Ireland’s great literary legends.

– Ivor Casey

(Amended from article by Ivor Casey  which appeared in ‘The Westmeath Examiner’ and ‘The Sunday Independent’)

(Original publication of ‘Obituary of Leo Daly’ by Ivor Casey, as seen in the The Sunday Independent in August, 2010)

(Original publication of the final interview with Leo Daly by Ivor Casey, as seen in the The Westmeath Examiner in July, 2010)